Independent Digital Marketing Consultant

Browsing AuthorKowshik Chandra

Failure, First Step Towards Success and How You Can Overcome Failure

The word ‘success’ is very easy to say, but equally difficult to achieve. If you want to succeed as much as you desire, you must have the mentality to give the same amount of labour and time. You must have the confidence to go ahead by winning all your failures and barriers. By avoiding all the criticisms, you have to be positive on your own goals.

Some of those of you who have begun to do something good and after trying for a few days have found yourself frustrated then here is your first mistake. Actually, you failed when you stopped working and started thinking that this job is not for you. Yes, the job is not really for you because you did not obey the first formula to succeed in that work. The first formula is, ” in compliance with failure and move forward by conquering frustration.”

Failure, First Step Towards Success And How You Can Overcome Failure

 

If you differentiate between a successful and a failed person you will see those successful people have failed more times than a failed person but never get frustrated and don’t go away from their goals. Rather, they have run away to their own goals by learning from the new zeal of failure at their own pace. Failure to success is never a failure, but failure is the most important step towards success.

It doesn’t matter where you work online or offline. Your success depends on how much you want to sacrifice yourself in achieving your goal and how much persecution you feel from the heart for the goal. You will have to go ahead to achieve the goal like crazy and by learning from failure, you will have to run to the successful ranks.

Let’s see, what type of steps were followed by the famous people of the world to achieve their goals:

Wish

The journey of success starts from your willpower. You couldn’t think to do something little. You must have too strong desire to do something great.

Failure, First Step Towards Success And How You Can Overcome Failure

Decision

You have to turn your wish into a force in power. Your positive decision will take you at the successful ranks by following the next steps.

Specific goals

You have to turn your decision into a specific goal. If you decide to ‘earn a lot of money’ then you will never be able to reach this goal because how much money do you really want to earn? You do not know yourself, but if you can decide, “Yes, I will earn ‘********’ in the next ‘*’ year then running behind that goal will make it easier for you.

Now think, you want to increase your technical skills or raise knowledge about a specific topic. So here you have the desire to increase your technical skills or increase knowledge about that topic. Now you have to choose one or some specific goal and accordingly, you have to move on.

In this case, you must be careful that you set a realistic goal. Before deciding your goal, you will have to see what is your present situation and how much time do you have to reach the goal?

Organized plan

Without an organized plan, it is not possible to reach in specific goals. The goal is to make a good plan. Which will include the following:

  • How will you get the necessary tools to reach the goal?
  • How much time will you spend daily, weekly and monthly, to reach the goal?
  • On the way to achieving your goals, who will need and how you will organize them?
  • To be positive how to stay away from temporary failure and frustration?
  • How to manage the obstacles in the way of the goal?
  • How to keep yourself away from negative things or people?

It also needs to include everything that is needed to strengthen the plan.

Failure, First Step Towards Success And How You Can Overcome FailureMindset Development
To be successful, you must be work to develop your mindset. You have to build a positive mentality. You must think about your goal in the maximum time of the day. To achieve your goal, your mind should be kept in vogue all the time about implementing your plan.

Negative things should be removed from the mind and it is only possible if you keep your mind busy in positive thinking.

  • Before going to sleep,  every day you need to think about your goals.
  • Wake up and think about your own goal.
  • All day, you have to keep busy in positive activities.
  • Have to follow the successful people.
  • Negative things should be kept away from you.
  • Keep body and mind healthy.

Implementation of the plan
Creating organized plans does not mean achievable, you have to work on implementing the plan. In most cases, the “elf” of our plan goes away and “imagination” remains in our midst. It can never be allowed to be.

You have to work according to your plan. If your plan is over, you will finish 10% of a work in seven days. Then you must work accordingly and implement the plan properly.

Laziness can never be prevented from obstructing the goal, and today’s work cannot be left for tomorrow or for the future.

Continuity and hard work
A desire + a positive decision + appropriate plan + hard work + continuity = success

Everything starts with your wish or you can say it from your dream. You can reach a positive decision, take proper planning, and through continuous hard work, your goal and success will be on the line.

Failure will come on your way, frustration will come, but you will not stop. You have to go through lessons from failure, take inspiration from small successes. You have to learn the proper use of time.

Successful people did not succeed in one day or suddenly, they had to face failure, faced with disappointment, but none of them stopped because they know that the principle to move forward with learning from the principle of success, failure, and frustration.

When you start believing “yes you can” and confidently pursue learning from the failure to the goal then you will be successful in your hand.

Look at the famous Thomas Alva Edison, his failure of ten thousand times did not stop him from his dream to achieve his goals. Every time his failure has taken him a little bit towards success, towards the dream of his electric lamp. Failures were the biggest helpers in his way to success.

This Article was Originally Published in my Bangla Blog – ব্যর্থতা, সফলতার পথে প্রথম পদক্ষেপ

Best Practices in Facebook Advertising – Do’s and Don’ts

Placing ads on Facebook is more than just coming up with a cute ad and paying for it to go live. The process sounds simple, but it actually has a lot of nook and cranny where you can potentially make mistakes.

Take full advantage of Facebook advertising by doing the following best practices.

What To Do

Be simple.

Do not try to cram too much information into an ad. A person’s eyes will likely land on it for a few seconds only. If you are not able to get your point clearly within that timeframe, your ad will be ignored. Be concise but not dull. Be witty but not complicated. But more importantly…

Be consistent.

Make sure that each of your ads represents the brand they are supposed to be advertising. They should not leave the audience wondering why that certain image or slogan was used. They should not remind the audience of a different brand. Your ads should look familiar over time. If you are consistent, one look at your ad will let your audience know right away what they are looking at.

Use a good image.

The definition of good here depends on what you are selling. The goal is to catch your audience’s attention. You can opt for images with striking colors, clever graphics that incorporate your logo, and more. However, do not forget that the image you are using should still be related to your brand or business. An eye-catching image that gets the attention of your audience but later turns out to be completely unrelated to the product and company is just click bait, and that irritates people.

Following is a Good example of Facebook ads by GetResponse

 Best Practices in Facebook Advertising

Pay attention to your ad’s message.

Do not stop at finding a striking image or headline. Your goal is not just to get your audience’s attention but to keep it long enough for them to read and fully digest your message. To do that, find out what your audience finds interesting, and incorporate that into your ad’s message. Make your message engaging. Your audience has to feel that they can relate to it.

Use a call-to-action statement.

A call-to-action statement is basically a command telling your audience what you want them to do. Ideally, it should be short and as plain as possible. It can be a simple “Call now” or “Book now.”

You can also incorporate messages about any promo going on. For example, if you are running an ad for an online clothing store, you can put a discount code in your call-to-action statement.

The great thing about having an effective call-to-action statement is that you do not have to pressure yourself into thinking of a particularly outstanding headline or image. The right call-to-action statement will get your audience to do something.

Target the right audience.

Make sure that your message is getting to the right crowd. Facebook gives you the option to only show your ad to a certain group of people. For example, if you are running an ad for a resort and are selling a certain package, you definitely do not want to show the same ad to the people who have already booked a room through that same ad.

Keep it fresh.

Your audience can get bored if you show them the same thing over and over. When that happens, the ad loses its meaning and your audience does not understand what it is saying anymore even when they see it often. What is even worse is that they may even block or hide your ad.

Sometimes, knowing what to avoid is just as good as knowing the best practices. Here are some of the things you should refrain from doing when advertising on Facebook.

What Not To Do

Use an image…of text.

Some companies make the mistake of placing an image that contains too much text in their ads. There is a space allotted for text in your ad, so you do not need to put words again in the image itself. You can do that in some special cases, but the general rule is that words in photos should not comprise more than 20% of the image.

Moreover, use photos with high resolution. You will lose your audience’s attention right away if they have to squint or get closer to their screen just to understand what is going on in your ad image.

Use any image that will do.

As we mentioned earlier, you have to choose an image that catches your audience’s attention while remaining totally relevant to the product or brand that it is advertising. Make sure that the headline, the text, the image, and the brand all deliver the same message.

There are other things you need to consider too, such as lighting, angles, etc. Before you think about whether a certain image is a good match for your brand, make sure first that it can be clearly seen. That image will only show in a small box on your audience’s screens, and they have to immediately see what is being displayed.

Skip proofreading and just run it.

An ad with typos and other errors is a complete waste of advertising dollars. They are unsightly and unprofessional. When you show an ad with errors, you lose credibility. The best outcome, in this case, is that your audience will ignore you. But on some occasions, you may even be mistaken for a scammer!

Intimidate or confuse your audience.

The biggest no-no in Facebook advertising (in ALL advertising, really) is to give conflicting messages. A vague headline here, a poorly worded text here, and a totally unrelated image here, and voila! This kind of ad will not catch your audience’s attention at all. If ever it does, it will definitely be for all the wrong reasons.

A Final Word

Facebook is an incredibly popular social media platform, and running your ads on it can do wonders for your brand. However, you can’t just leave the work up to them. There are certain things you should and should not do to achieve campaign success. Keep these tips in mind!

How to Deal with Ad Fatigue Like a Pro

Online advertising is a highly beneficial tool. If you have been running ads for a while now, then you are already familiar with how it all works. However, simply getting your ad out there does not guarantee that your target audience sees it or that it delivers the right message the right way. In fact, your target audience may be seeing it but is receiving a negative message from it!

What is Ad Fatigue
Too High Frequency

What is Ad Fatigue?

You know how it is when you see too many ads about the same product or when you see an actor endorsing so many products and the ads start to lose their meaning? You come to a point where you can’t “see” these ads even when you are looking right at them. You do not recall what they mean, and they do not encourage you to act on anything.

This is known as ad fatigue. Your audience has seen your ads so many times that they have become immune to your creative approach. They just do not care anymore.

Audience apathy is the best case scenario. A lot of times, if you do not pay attention to how your ads are doing, they may fall victim to the merciless blocking of your audience!

Telltale Ad Fatigue Signs

It is not always easy to spot ad fatigue because its signs can also easily mean other things. However, if you see one or a combination of these, your audience may be experiencing ad fatigue.

#1 Stalling

Ad Fatigue due to High CPL

One of the most common signs of ad fatigue is stalling or simply, reduced results. This is naturally expected in many cases a few months after your ad comes out (But then again, depending on what you are advertising, you are supposed to replace your ads after a while anyway.), but if you notice it happening within the first few months, there may be a problem.

#2 High cost per thousand (CPM)

High CPM another Reason of Ad Fatigue

As mentioned, high costs are a strong indicator that your audience is experiencing ad fatigue. In the case of Facebook, you may notice this in the form of the CPM. When your ad begins to lose engagement or when it has been around for too long and is already getting negative results and feedback, the platform may sort of penalize you in the form of an increase in costs.

#3 Negative feedback

Users are able to “submit” negative feedback about your ad by hiding or blocking it, among others. They usually do this when they see the same ad over and over. As we said earlier, websites can be very sensitive to that kind of response.

If you are getting too much negative feedback and not enough positive feedback to more than offset it, your ad account may end up getting affected. Getting low to medium amount of negative feedback is normal in many cases. However, when you suddenly see a spike in negative feedback,  that is a sure sign of ad fatigue.

Fighting Ad Fatigue

The following tips are some of the most basic ones you can generally find on many sites, but they are all available on Facebook.

Change your funnel.

This may be the most extreme tactic on this list. You may have to do it this way if you are dealing with a way too apathetic audience. Try to look at other companies who are advertising the same things as you are and have been around for a while. Try to emulate what they are doing.

Schedule your ads.

On Facebook, the ability to schedule ads is only available for members with so-called lifetime budgets. This is a great tactic because it lets you run different ad sets with different creatives at different times or days, allowing you to “speak” to different audiences each time. This gets your message across to many people without irritating them by being too repetitive.

Refresh your creative.

Refreshing creative regularly helps ensure that your audience is not exposed to the same ads over and over. As a matter of fact, Facebook themselves recommend refreshing your creative. According to them, two weeks is an ideal timeframe. This is especially helpful if you or your client is targeting a relatively small group of people.

Create exclusions.

Exclude people already took action

By carefully choosing custom audiences, you can ensure that your ad only gets to those who have not seen it before. You can do this by putting some exclusions in place for your top-of-funnel campaigns. You may want to exclude those who have already bought a product or service through your ad, for example, because showing those same people the same ad again is a sure way to get them to block your ad.

Online advertising is becoming more expensive year after year so you have to make sure that you are taking full advantage of it. Try the techniques we shared on this page and see which one works for you.